From eat.shop.seattle, pg 61:

“I love shoes. They make me happier than most everything, even happier than eating a cupcake (this is a dramatic statement). I have happy shoe spots around the world that I’ve scoped out over the years and Ped is high on that special list. I know that every time I step my very excited food (feet) into ped, I will within seconds have something lined up to try on. And there’s always a fantastic mix of comfortable, everyday, every-weather shoes and the knock ‘em dead, sexy numbers. Dayna knows what we want.”